CBO: All You Need To Know

CBO (Campaign Budget Optimization) rolled out and was widely implemented in February 2020, so this course is a must-do for all advertisers as they strategically think about budgeting! You’ll learn everything you’ve ever wanted to know about CBO, how to use it to successfully grow your accounts (whether you've tried it already or not), as well as learning more about other bidding strategies that advertisers are currently seeing success with.

All courses sold by Foxwell Digital have a 100% satisfaction promise. If you don’t find value in this course, we’ll refund your money.

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Topics Covered

Who is this for?

If you've already set up some CBO campaigns over the past few months but you’re not sure if you took the proper steps
If you haven’t yet set up anything on CBO and you want to ensure everything is in tip-top shape moving forward
If you're curious about the types of audiences and bidding tests to run on CBO right now
If you feel like other marketers and agencies know something you don’t when it comes to CBO
If you want to grow and scale your ad account sustainably, utilizing CBO in 2020

Course Outline

Defining CBO
Why Does CBO Matter
FB’s Purpose of Implementing CBO
Start Slowly, Patience is Needed
The Breakdown Effect
CBO Quick Start
Ideal CBO Setup
Budgeting
Minimums and Maximums
Implementing CBO with Prospecting, Value-Based Lookalikes, MOFU, and Remarketing
Graduating into CBOs
Monitoring CBO for Performance
Bidding
Scaling
Creative Optimization
Placement Splits
Optimization Tips

Testimonials

Get the CBO course from Andrew Foxwell. Trust me - advanced or novice, it's worth it!

Joshua Behr

Andrew & Gracie's CBO course is helpful, in-depth, and you can reach out to them directly with any questions.

Verified course purchaser

I just want to echo what a few others have said about Andrew's training. I just did his CBO course. It has been incredibly helpful in both reassuring me and also giving some golden insights that I can action right away on my client accounts. If you have been sitting on the fence as to whether to buy a course or two, I would highly recommend it - whether you are a beginner level or more advanced.

Verified course purchaser

There are so many advantages to CBO, especially when working with larger budgets. I highly recommend picking up this Andrew Foxwell course.