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Foxwell Digital LLC/Facebook Technical Tune-up
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  • $297

Facebook Technical Tune-up

  • Course
  • 10 Lessons

Have you ever wondered if your Facebook accounts are set up and tracking data to their fullest potential? Or maybe you just want a refresher on all the technical pieces of Facebook that are often overlooked. This course walks you through the steps we take to ensure an account has all the technical pieces in place to help ad campaigns perform as profitably and efficiently as possible.
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Why buy this course?

Watch this video to be convinced.

All courses sold by Foxwell Digital have a 100% satisfaction promise. If you don’t find value in this course, we’ll refund your money.

Meet Shane Cicero

  • VP of Operations at Foxwell Digital since 2017
  • Actively manages $3mm+ annually in ad spend
  • Weirdly loves the technical side of Facebook

Meet Brett Fish

  • Founder and Principal at SCOPO
  • Badged Partner with Facebook/Meta Marketing Partner for Technical Services
  • Has provided technical services for clients such as Manscaped, Otter.ai, Omaze, and Newegg

Contents

Introduction: What this course Covers

In this course Brett Fish & Shane Cicero cover: 
  • Proper Domain Verification
  • Proper Pixel Installation & Overall Health of the Pixel
  • Set-up of Advanced Event Measurement (AEM) and how to prioritize your events
  • Setting up the Conversion API and how to check it for success
  • Understanding Event Match Quality (EMQ)- what to look for along with tips to improve your EMQ score.
  • Bonus: Catalog Check-up
Introduction
  • 5 mins
  • 41.7 MB

Section 1:

Domain verification
  • 9 mins
  • 47.9 MB
Pixel Check-up
  • 14 mins
  • 107 MB
Advanced Matching and Match Quality
  • 18 mins
  • 123 MB
Understanding AEM & Best Practices
  • 16 mins
  • 142 MB
Conversions API Check-up
  • 16 mins
  • 134 MB

Bonus: Catalog Check-up

In this section Shane walks through the steps to verifying you and your clients' catalogs are up to date and passing the most accurate information possible. 
Catalog Check-up
  • 20 mins
  • 171 MB
Thank You
  • 1 min
  • 6.36 MB

Additional Helpful Resources

Facebook Advertising FAQs: iOS14, CAPI, Facebook Sales Channel App, and Apple's ATT App Protocol
    Facebook’s Conversions API (CAPI) and How to implement it with your Shopify site