Have you ever wondered if your Facebook accounts are set up and tracking data to their fullest potential? Or maybe you just want a refresher on all the technical pieces of Facebook that are often overlooked. This course walks you through the steps we take to ensure an account has all the technical pieces in place to help ad campaigns perform as profitably and efficiently as possible.
All courses sold by Foxwell Digital have a 100% satisfaction promise. If you don’t find value in this course, we’ll refund your money.
Meet Shane Cicero
VP of Operations at Foxwell Digital since 2017
Actively manages $3mm+ annually in ad spend
Weirdly loves the technical side of Facebook
Meet Brett Fish
Founder and Principal at SCOPO
Badged Partner with Facebook/Meta Marketing Partner for Technical Services
Has provided technical services for clients such as Manscaped, Otter.ai, Omaze, and Newegg
Contents
Introduction: What this course Covers
In this course Brett Fish & Shane Cicero cover:
Proper Domain Verification
Proper Pixel Installation & Overall Health of the Pixel
Set-up of Advanced Event Measurement (AEM) and how to prioritize your events
Setting up the Conversion API and how to check it for success
Understanding Event Match Quality (EMQ)- what to look for along with tips to improve your EMQ score.
Bonus: Catalog Check-up
Introduction
Section 1:
Domain verification
Pixel Check-up
Advanced Matching and Match Quality
Understanding AEM & Best Practices
Conversions API Check-up
Bonus: Catalog Check-up
In this section Shane walks through the steps to verifying you and your clients' catalogs are up to date and passing the most accurate information possible.
Catalog Check-up
Thank You
Additional Helpful Resources
Facebook Advertising FAQs: iOS14, CAPI, Facebook Sales Channel App, and Apple's ATT App Protocol
Facebook’s Conversions API (CAPI) and How to implement it with your Shopify site