Every week, a new AI model drops. A new workflow surfaces on Twitter. A new tool promises to replace your entire creative team. You bookmark it, tell yourself you'll figure it out this weekend, and then Monday hits and you're still making ads the same way you were six months ago.
Meanwhile, the people actually testing this stuff — running it in real ad accounts, with real budgets, for real clients — are quietly pulling ahead.
This course puts you in the room with those people.
The Foxwell Founders AI Ad Creative Course is a living, hands-on course hosted by Will Sartorius and built from the ground up inside the Foxwell Founders community — one of the most active communities of DTC agency owners, media buyers, and brand operators in the industry.
Every lesson comes from a live workshop where Will walks through actual workflows, with actual brands, in real time. No slides. No theory. Just screen-shared sessions where you watch concepts go from a blank prompt to a finished ad in minutes.
And because AI moves fast, new sessions are added bi-weekly. What you're getting isn't a static course that was relevant four months ago — it's an evolving library of the latest workflows, tools, and techniques, updated as the technology changes.
Media buyers and performance marketers who want to produce more creative without expanding their team or budget
Agency owners and creative directors looking to speed up production and offer AI-powered creative as a service
Brand founders and solopreneurs who need high-quality ads but can't afford a full creative team
Anyone making DTC ads who knows AI creative is the future but hasn't been able to piece together a reliable workflow
You don't need to be a designer. Will isn't one either — and that's kind of the point.
Foundation: Setting Up Your AI Creative System
Build a Claude project loaded with your brand's DNA — fonts, colors, tone of voice, USPs — so every ad you generate is on-brand from the first prompt. Learn the website-scraping technique that replaces a brand guidelines PDF in minutes, and understand why your "home base" should be Claude projects, not ChatGPT threads.
Static Ad Creation: From Zero to Launch-Ready
Master Nano Banana Pro for generating product shots with near-perfect fidelity. Clone competitor ads with your own branding, fonts, and copy. Create promotional badges, swap headlines, resize between aspect ratios, and do surgical prescriptive edits — all without opening Photoshop.
Video Ad Production: Animating Statics with Veo 3.1
Turn any static ad into a polished video using start and end frames with JSON-prompted Veo 3.1. Learn the specific workflow: ideate in ChatGPT, generate frames in Nano Banana, animate in Google Flow, and refine by feeding GIFs back to ChatGPT for prompt adjustments.
AI Character Models & B-Roll
Create consistent AI characters using Sora and Nano Banana character sheets, then use those characters across Veo 3.1 and Kling for B-roll that maintains visual continuity across multiple clips. Understand where the ethical line is with AI-generated content.
Competitive Analysis & Ad Type Strategy
Scrape competitor ad libraries, categorize them by ad type (testimonial, headline, UGC, us vs. them, carousel), and identify gaps in your own creative strategy. Use Claude to automatically tag and analyze competitor creative at scale.
Prescriptive Editing & Refinement
The session everyone asks about. Learn how to fix that last 5% — changing a single element without breaking everything else, correcting product fidelity, adjusting skin tones, moving logos into safe zones, and making AI-generated imagery look less "AI-y" through proper lighting, shadows, and composition prompts.
Tool What It's Used For Claude (Projects, Opus) Brand foundation, copy, research, strategy ChatGPT Image reverse-engineering, prompt generation, GIF analysis Nano Banana Pro (via Gemini or FAL.ai) Static ad generation, product insertion, prescriptive edits Veo 3.1 (via Google Flow) Video animation from start/end frames with JSON prompts Sora 2 AI character creation and UGC-style hooks Kling 3 Alternative video generation (no JSON required) FAL.ai Model aggregator for multi-output generation
Plus supporting tools like Sea Dream (face enhancement), Eleven Labs / Carticia (voice cloning), Atria / Motion / ForePlay (ad library research), and more — covered as they come up in context, not in isolation.
It's a living course. New lessons are added bi-weekly based on whatever just changed in the AI creative landscape. When Nano Banana Pro launched, there was a session on it within days. When Kling 3 dropped, it was covered the following week. You're not learning last quarter's workflows.
It comes from practitioners, not theorists. Will runs an agency. The participants are brand founders, media buyers, and creative directors running real budgets. The workflows taught here are the ones being used in live ad accounts — including accounts where AI-generated creatives are outperforming traditional ads at 4X+ ROAS.
It's built inside a community. Every session includes live Q&A, troubleshooting, and collaborative problem-solving. Participants bring their own brands, their own products, and their own challenges. You're not watching a polished tutorial — you're watching real problems get solved in real time, which means you see the mistakes, the workarounds, and the "oh shit, I was using the wrong model" moments that no scripted course would include.
You get the prompts. Will shares his Notion docs, prompt libraries, and step-by-step workflow guides after every session. These aren't generic "write me an ad" prompts — they're the specific, battle-tested prompts his team uses daily for client work.
Week Date Topic 1 Aug 28, 2025 AI Ad Creative Sprint Kickoff — Nano Banana, Airtable Automation, Veo 3 Workflow 2 Sep 5, 2025 Weekly Check-In — Nano Banana Product Fidelity, AI vs. Traditional Ad Performance 3 Nov 5, 2025 Core Workflow — Reference Images, Product Insertion & Veo 3 Animation Pipeline 4 Nov 21, 2025 Nano Banana Pro Deep Dive — Prescriptive Edits, Font Matching & Copy Swaps 5 Dec 3, 2025 Claude Projects & Brand Guidelines — Cloning Ads with On-Brand Fonts & Colors 6 Dec 17, 2025 Zero to One — Building a Brand Foundation, Ad Cloning & Prescriptive Editing 7 Jan 14, 2026 Live Client Workshop — Full Workflow from Brand Scrape to Finished Ad 8 Jan 28, 2026 Animating Statics — Veo 3.1 JSON Prompts, Start/End Frames & Sound Design 9 Feb 6, 2026 AI Characters & B-Roll — Sora, Character Sheets, Kling 3 & Ethics of AI UGC 10 Feb 25, 2026 Competitor Analysis — Ad Type Strategy, Aesthetic Matching & Claude Co-Work 11+ Ongoing New sessions added bi-weekly
"I could have just made this already... it's not getting it right." — Ed, before learning the prescriptive editing workflow that got his ads from 95% to done
"Why the fuck are we gonna have a photoshoot? These are perfect." — Jenni-Lyn, after her team's first round of Nano Banana product shots
"I uploaded this from Mudwater and said, how can we do this for Go Brewing? It gets the vibe of this brand now. It's just crazy." — Will, on the power of Claude projects with embedded brand context
"This is the first one of these calls... super curious about the creative process. I've basically been building something like this manually in Excel." — Matt, who replaced his manual process with the AI workflow in a single session
The next session is already scheduled. And the one after that. Because the tools don't stop evolving, and neither does this course.
When Nano Banana 3 launches, there will be a session on it. When the next video model drops, you'll have a workflow for it before the Twitter hype cycle is over. When a participant figures out a technique that cuts their CPA in half, the whole community benefits.
That's the advantage of a living course built inside an active community. It doesn't go stale. It gets better.
Built inside the Foxwell Founders community. Hosted by Will Sartorius. Updated bi-weekly. Always current.