Mastering Google Search Ads and Google Shopping Ads

$397 or 2 monthly payments of $198.50

Mastering Google Search + Shopping Ads

Course
26 Lessons

This Google Search and Google Shopping course goes through each step of the process from beginning Google ads (Search and Shopping) to optimizing and scaling them profitably and successfully.

Upon finishing this course, you will be able to understand what success looks like when running Google Ads, how to choose target keywords, how to optimize Google Ads, how to set up valid A/B tests, how to determine whether Google Search and/or Google Shopping is best for your brand, and more.

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Why buy this course?

Whether you're starting out on your journey to being a Google expert or you have years under your belt, this course will get you to the next level in your business. Watch the video to see why.

All courses sold by Foxwell Digital have a 100% satisfaction promise. If you don’t find value in this course, we’ll refund your money.

Meet Eagan Heath

Founder and owner of digital marketing agencies Get Found Madison and Caravan Digital.
Agency owner for 6 years
Managed over 100 accounts
Over 3x average ROAS across e-commerce client accounts
He and his team specialize in proving ROI for their clients through SEO, Google Ads, social media ads, and email marketing.
Learn more about how to drive better marketing results by watching his YouTube show, “What’s Working in Ecommerce” or by taking his trainings at mydigitalmarketingmastery.com.

Topics Covered

Course Outline & Class Takeaways

Google Search Ads

Why Run Pay-Per-Click (PPC) Ads?
Account and Conversion Tracking Setup
Connecting Google Ads to Google Analytics
Researching and Brainstorming Keywords
Map Opportunities
Landing Pages
Writing and Creating Ads
Optimizing Ads Over Time
Bing Advertising

Google Shopping

Why Run Google Shopping Ads
How they’re different from Search Ads
Google Merchant Center & your Shopping Feed
Setting up your feed & your campaigns
Optimizing Ads Over Time

Section 1: Introduction to Google Search Ads for Ecommerce

Introduction to Mastering Google Search and Shopping

Google Search Overview & Why PPC

Section 2: Developing and Executing Your Search Ads

Setting Up Your Account

Keyword Research

Landing Pages

Brainstorming Keywords and Finding Keyword Data

Use Historical SEO Data To Find PPC Opportunities

Will my ads be profitable? Projecting or calculating your CPA

Section 3: Crafting, Developing, and Optimizing Your Google Search Ads

Writing and Creating Ads

Optimizing Ads Over Time

Finding opportunities in the paid and organic report

Analyzing your Google Ads campaigns in Google Analytics GA4 report

Section 4: Alternative Search Ad Features to Explore

Dynamic Search Ads Have Google Write Your Ads

Remarketing with Search Ads RLSA

Section 5: Introduction to Google Shopping Ads for Ecommerce

Mastering Google Search Ads

Mastering Google Shopping Ads

Google Shopping Overview

Setting Up a Google Merchant Center Manual Feed

How to Dominate Google Shopping

Foolproof Google Shopping Strategy - What's Working in Ecommerce | Part 1

Foolproof Google Shopping Strategy - What's Working in Ecommerce | Part 2

Section 6: Designing and Optimizing Google Shopping Ads

Google Shopping Ad Setup

Optimizing Google Shopping

Section 7: Automated Strategies vs Manual Strategies

Performance Max Tutorial: P-Max considerations, Set up and optimization

New Performance Max Updates

Performance Max: How to Balance Control and Automation in Google Ads with Dennis Moons