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Susan Wenograd & Akvile DeFazio join Andrew to discuss what signals they are looking at on (and off) Facebook when it comes to adjusting campaigns and readying their optimization skills post Apple iOS14.5 update.

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In this interview Shane Cicero and Andrew Foxwell discuss the coming changes that will rollout with Apple's iOS14.5 update, how they will likely impact the Facebook Ads Platform and how they are adjusting to continue optimizing in their clients' accounts.

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In this Interview Tim Aton shares with Andrew how the Homestead team is currently optimizing their client accounts and their plan of attack as they move into a world post Apple's iOS14 update.

Zach Hyde also joins the conversation and shares how they continue to structure Ad creative testing and how they see it helping as they go forward.

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Ryan Kovach joins Andrew and explains the exact process that that the Social Outlier team uses and the metrics they consider before turning off underperforming ad sets.

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In this Interview Nick Shackleford shares his screen and walks through his the metrics and tools he and his team focus on currently when optimizing their campaigns and how they plan to adjust as iOS 14.5 rolls out.

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In the Q4 Optimization Webinar, streamed live on October 13, 2021, Andrew Foxwell and the Foxwell Digital team cover all things optimization for Facebook & Instagram specifically as it's occurring right now.

Topics include:

The RCABP process and updates as it relates to Q4 2021
Optimizing with MER and ROAS
Optimizing with UTMs (and how to pull the report)
Optimizing with AEM, ATT, & CAPI (technical walk-thru)
- How we're navigating data loss
Optimizing with creative
Optimizing with exclusions
CBO vs. ABO in Q4
Optimizing with manual bidding in Q4
Optimizing with FB & IG Shops
Optimizing with other advertising platforms
Optimizing during the Black Friday/Cyber Monday timeframe

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