Surviving and Scaling Post-iOS14

$1,297 or 3 monthly payments of $432.33

Surviving and Scaling Post-iOS14

This course is everything you need in order to scale budget (and revenue) profitably and efficiently, even in a post-iOS14 era. From strategy and high-level thought processes to tactical implementation, including reporting dashboards, optimization, testing, the phases of scaling, creative needed to scale, and so much more, you'll finish with the knowledge you need to start scaling your ad accounts. This course also comes with a bonus module on how to scale profitably in Q4, complete with a projection worksheet to help you plan for the best BFCM yet. With more than 4.5 hours worth of content broken up in to easily digestable modules and 158 presentation slides, the value of this course is truly priceless.

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Why buy this course?

Topics Covered

Course Outline & Class Takeaways

What do we mean by scaling?
Horizontal vs. Vertical scaling
Challenges ad buyers face while scaling (and how to beat them)
Steps to scaling success
Biggest scaling misconceptions
Budget allocation while scaling
How scaling has changed post-iOS14 (and what's still the same)
Components needed to successfully scale (in addition to what's needed in the ad account)
The tech side of scaling: AEM, CAPI, ATT, etc.
Scaling in Phases: 0 to 5
Optimization while scaling post-iOS14: how to ensure your ads are profitable
Testing while scaling post-iOS14
How to scale with good creative
Using landing pages to scale ads successfully
Using SMS to scale ads successfully
Using email to scale ads successfully
Scaling during Q4
Q4 & BFCM post-iOS14
Keys to a successful 2021 BFCM & Q4

Course Also Includes

Foxwell Digital Optimization Webinar Membership ($500 value) with quarterly Zoom webinars with updates on changes to Facebook and Instagram ads you must know.
Interviews with industry experts including: Jeremiah Prummer, Anarav Sareem, Josh Behr, Eric Alred, and the team at Homestead Studio.
Resources including: Google Data Studio Custom Dashboard, Supermetrics Custom Dashboard, UTM worksheet, & a BFCM Projections Worksheet

Surviving and Scaling Post-iOS14 Introduction

Course Offerings Overview

Preview

Welcome To Scaling & Surviving in a Post iOS14

What is Scaling?

What is Scaling

General Challenges With Scaling

Changes in Scaling: Now (post-iOS14) vs. Then (pre-iOS14)

Changes In Scaling Then vs. Now

Google Data Studio Custom Dashboard: Set-up Walkthrough

Supermetrics Custom Dashboard: Setup Walkthrough

Supermetrics Custom Dashboard

Google Data Studio Custom Metrics Dashboard

How to navigate AEM, ATT, and CAPI while Scaling

The Phases of Scaling

From preparing to scale to a fully scaled account, follow these steps to get your ad account to an efficient and profitable amount of spend, as well as what else to look at (and prepare) from a business standpoint while scaling.

Scaling Phase 0

Scaling Phase 1

Scaling Phase 2

Scaling Phase 3

Scaling Phase 4

UTM Code with Dynamic Reporting for GA

The soft metrics to guide your Facebook ad optimizations right now

Optimization while Scaling

Optimization While Scaling

6 steps to get started with UTMs on Facebook ads

Case Study: Post-purchase Surveys and Scaling

Case Study: Jeremiah Prummer of KNO Commerce

Testing while Scaling

Testing Intro

Testing While Scaling

Ad Creative while Scaling

Creative Intro

Creative and Scaling

How to Social Proof your Facebook Ads

Landing Pages: Mapping your Route

Landing Page Intro

Landing Pages and Scaling

Landing Page testing with Aanarav Sareem

Bidding while Scaling

Bidding While Scaling

Scaling with Multiple Channels

Scaling doesn't happen on Facebook & Instagram ads alone. To truly scale effectively, efficiently, and profitably, brands must scale through ads, of course, but also through their email marketing, SMS marketing, Google ads, Snap/TikTok/YouTube ads, influencer marketing, and more.

Conversation with Homestead Studio on SMS & Scaling

Scaling and SMS

Email and Scaling With Josh Behr

Scaling and Email

Scaling with Multiple Channels With Eric Alred

Q4 Mastery in 2021 while Scaling

Q4 Mastery and Scaling

BFCM Projections Worksheet Walkthrough

BFCM Projections Worksheet

Q4 Optimization Webinar Replay

In the Q4 Optimization Webinar, streamed live on October 13, 2021, Andrew Foxwell and the Foxwell Digital team cover all things optimization for Facebook & Instagram specifically as it's occurring right now.

Topics include:

The RCABP process and updates as it relates to Q4 2021
Optimizing with MER and ROAS
Optimizing with UTMs (and how to pull the report)
Optimizing with AEM, ATT, & CAPI (technical walk-thru)
- How we're navigating data loss
Optimizing with creative
Optimizing with exclusions
CBO vs. ABO in Q4
Optimizing with manual bidding in Q4
Optimizing with FB & IG Shops
Optimizing with other advertising platforms
Optimizing during the Black Friday/Cyber Monday timeframe

Q4 Optimization Webinar.mp4