The Art of Influencer Performance Advertising

$397 or 2 monthly payments of $198.50

The Art of Influencer Performance Advertising

Whether you've tested branded content for ads before, dabbled in them here and there, or have a full influencer marketing strategy that includes spending millions through collaborators through Facebook's partnerships tool, this course is for you.

This course dives into every stage of branded content from getting started in Branded Collabs Manager, to how to find and source influencers, what to ask them for, how to get them set up in your Ads Manager, how to strategize and scale your branded content program, and more. From start to finish over the course of 75+ minutes, Andrew and Florian take you from wondering why you need branded content to running an all-inclusive branded content and influencer strategy with actionable results and a plan for scaling into even more success.

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Topics Covered

Course Outline & Class Takeaways

The 3 stages of influencer performance advertising
- Advantages and reasons for using each type of branded content
Branded content in the funnel (+ Understanding the creative funnel for branded content)
- Including defining and understanding funnel fatigue and how to reach new audiences through branded content and horizontal scaling
How to find the right creative tools (and influencers) for your business
Product seeding vs. paid influencers: what's the difference and what is best for each brand
Using Branded Collabs Manager for the first time
How to set up branded content (including documentation to send to influencers)
How to create your first branded content ad campaign
How to navigate the branded content/in-house approval process
Available formats, A/B testing, and optimizing branded content
Case studies: That’s how we Scale through branded content
Answer: does branded content reduce account reach?
5 tips to get you started with branded content
5 tips to scale your branded content
5 action items to implement immediately

The Art of Influencer Performance Advertising

For Creators: How to Set up Branded Content