The best course to learn Meta ads right now.
You might be asking yourself: Is this the right course for me and my team? Is it worth the price? What will I learn and take away from this course? How can it improve my business right away? Watch this video and learn why!
Our AAA 2.0 program, the most up-to-date version of our most popular course ever (1000+ sold, 0 refunds) has been used to train thousands of media buyers worldwide since its original release in 2022.
This update includes all the ins and outs you must understand to be successful today in Meta advertising for direct response. This course turns junior to mid level Meta ad buyers into seasoned experts. If you or your team need to be refreshed or trained to run Meta ad accounts properly and successfully, this is the only training you'll need.
You'll learn everything you need to know from setting client expectations, reporting, financial calculations each client needs to do, along with funnel structure, an incredibly deep creative course, technical requirements for high-achieving accounts, and much more.
The AAA program was created to bring junior to mid-level ad buyers into the big leagues. It can serve as a comprehensive, full-team training tool so you don't have to create training materials from scratch.
Client goal setting and expectation management
Meta account assessment and optimization
Client reporting
Client expectations
Internal reporting
What metrics to focus on to drive sales
Reporting with third-party tools, including Northbeam and Triple Whale
Attribution window choices and decision making
Why first-party data matters
Soft reporting metrics
Hard reporting metrics
Performance evaluation
Daily optimization
Helping clients figure out what numbers they have to hit
Custom metrics
Google Data Studio / Supermetrics
Explaining attribution
Audience structure
Testing ABO
Alternative non ABO testing
ASC
Prospecting audiences
Middle funnel and bottom funnel structure
Dynamic ads for broad audience
An ideal remarketing setup
Using your catalog properly
Finding new customer segments
Retargeting
Web Campaigns
Setting up Meta Shops properly
Bidding
Cost cap
Reporting for media buyers
Using Advantage+
The importance of social proof
Landing pages to test
Creative sourcing
Creative cornerstones
Types of creatives needed
Whitelisting
Managing an in-house creative team
Creative testing and scaling
Sandbox and dynamic testing framework
Creative scaling
Creative review process
Analyze past performance
Hard and soft reporting metrics
Checking your pixel
Checking your catalog
Checking your events
Sourcing UGC creators
and SO much more!
We have a 100% satisfaction guarantee. If for any reason you are unsatisfied and/or you purchase this course in error, we will refund your money. We have thousands of satisfied students and clients around the world and have had no refunds on this course. We're confident this course will greatly help you and your team.
This course covers everything you and your staff need to know about buying ads on Meta today. Deepen your team's collective understanding quickly while simultaneously help your clients see better results.
Yes! You don't need to create something new to bring your team up to speed and improve their skillset. It's all here for you.
It's not just a course - it includes plenty of helpful resources, too. You get 5+ hours of original course content, plus everything from audit documents to reporting templates to step-by-step guides.
Absolutely! If you join the Founders Membership, all members get $1,000 off.
Each course section is hosted by unparalleled industry experts to ensure you're learning from the best and brightest in digital advertising.
Andrew Foxwell has managed hundreds of millions in Meta ad spend since 2011. He co-founded Foxwell Digital in 2012 and currently runs Foxwell Founders, a group of 500+ digital media buyers from more than two dozen countries around the world.
Shane is the VP of Operations for Foxwell Digital/Foxwell Founders community helping educate digital agency owners/freelancers and has over 9 years of media buying experience growing 7-8 figure e-commerce brands.
Courtney is the lead ad buyer at Foxwell Digital, community manager of Foxwell Founders membership, and is an ad buyer and creative strategist, managing accounts from $3k-$600k in spend per month on Meta and TikTok ads.
Alex Afterman has been managing Meta ads since 2014 and has managed over $50 million in Meta ad spend since founding his company, 11:11 Digital, in 2017.
Brett is the Founder at TagHero, helping both brands and agencies as the industry’s leading provider for digital marketing tracking and technical support. TagHero helps troubleshoot brands' digital tracking and has served a Meta Technical Partner and TikTok Signal Solution Partner.
Mariah is a UGC Creator and Creator Matchmaker for the Foxwell Founders. She has managed, supervised, and performed creative audits for brands in several industries, and is also an ad creative expert in brief and script writing, shooting, editing and analyzing Meta ads.