This nearly 2-hour course covers everything an advertiser needs to know about email and SMS marketing in order to excel at customer retention through owned marketing channels. This course will take you from a basic email and SMS marketer to an Elite specialist at customer retention.

This course covers Google ads from beginning to end, teaching how to optimize and scale profitably. Upon finishing this course, you will be able to understand what success looks like, how to choose keywords, how to set up valid tests, how to determine whether Google Search or Google Shopping (or both) is best for your brand, and more.

Looking for ways to improve your Shopify website conversion rate? Look no further as Andrew Foxwell teams up with the legendary CRO master and host of the Unofficial Shopify Podcast, Kurt Elster, to walk you through some quick wins and a few deep tactics to help dial in your conversion rates.