Tried and True Testing Frameworks

$197

Tried and True Testing Frameworks

Too many marketers (to no fault of their own) enter into tests without an idea of what they want to learn. They run A/B creative or copy tests but aren't sure when it's conclusive, when they've achieved a real learning and say they're "testing" but don't have clear learnings from it. Or, they run tests with too many variables to be able to determine anything.

In this course, you'll learn how to test with intention and actionable goals in mind.

We don't just show you, in this course, you will receive the tools to make testing decisions, determinations, next steps, and real use cases yourself.

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Why Buy This Course?

Who is it meant for? Is it worth the money? What will the course cover?

Watch our video to learn more.

Expected Outcomes

With our updated testing course, you will be prepared to test from planning to set-up to post-testing analysis. You will be able to do this with purpose and goals to ensure your tests are valid and translate into improved ad results.

In this course, you will learn:

Why testing is important
The different types of testing and when to use each one
How to determine testing success
What meaningful metrics to be looking at when analyzing a test
Post-testing, determining findings, and communication
How to think about, strategize, and implement creative, audience, bid, and placement tests (with concrete examples of successful tests) within Meta
What aspects of an ad can be tested, how to test each one, and how to determine which test is best for what you’re trying to do
What to focus on when testing different parts of an ad
How to determine statistical significance of one test versus another
What to do post-testing, how to determine winner(s), and how to communicate test findings

Introduction

Welcome to the Course

Why Test? What is testing?

Getting Started with Proper Testing

Why is it Important to Test?

Testing How-Tos

How to Test on Meta (& what Meta offers)

How to Measure the Success of Tests

How to Test Creative

How to Test with Performance & Profitability in Mind

Creative Testing Frameworks

Testing Audiences, Bidding and Landing Pages

Testing: Landing Pages

Testing: Types of Bidding

Testing: Audiences

What's Working Right Now (with testing?)

What Types of Tests are Working Right Now

Supporting Materials

Test Tracker

Frequently asked questions

What if I'm unsatisfied with the course and want my money back?

We have a 100% satisfaction guarantee. If for any reason you are unsatisfied and/or you purchase this course in error, we will refund your money. We have thousands of satisfied students and clients around the world and our courses do not disappoint. We're confident this course will help you and your team!

I test all the time, why do I need this?

Reevaluating your testing methods is the best way to learn. You're testing your tests, which helps you test more effectively.

How can I get this course for free?

Join our Foxwell Founders membership! It comes included at no additional cost.

What if I run into issues downloading the materials, playing the videos, accessing the course content, etc?

We're always here to help. Email me directly at andrew@foxwelldigital.com and I'll help get things squared away.

I bought the previous Foxwell Testing course - do I need to buy this one?

Thank you for being a valued Foxwell customer! While this course is based on the foundation of the previous course, Tried and True Testing, this course does have updated information as of fall 2023. As we know, the ads landscape on Meta and other platforms is ALWAYS changing, so what was working in 2021 isn't working in 2023. That's why we created this updated course. If you purchased the last testing course, reach out to me via email at andrew@foxwelldigital.com for a discount.