Q4 Optimization Webinar Replay

In the Q4 Optimization Webinar, streamed live on October 13, 2021, Andrew Foxwell and the Foxwell Digital team cover all things optimization for Facebook & Instagram specifically as it's occurring right now.

Topics include:
  • The RCABP process and updates as it relates to Q4 2021
  • Optimizing with MER and ROAS
  • Optimizing with UTMs (and how to pull the report)
  • Optimizing with AEM, ATT, & CAPI (technical walk-thru)
    • How we're navigating data loss
  • Optimizing with creative
  • Optimizing with exclusions
  • CBO vs. ABO in Q4
  • Optimizing with manual bidding in Q4
  • Optimizing with FB & IG Shops
  • Optimizing with other advertising platforms
  • Optimizing during the Black Friday/Cyber Monday timeframe
1 Lesson