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Meet Shane Cicero
VP of Operations at Foxwell Digital since 2017
Actively manages $3mm+ annually in ad spend
Weirdly loves the technical side of Facebook
Meet Brett Fish
Founder and Principal at SCOPO
Badged Partner with Facebook/Meta Marketing Partner for Technical Services
Has provided technical services for clients such as Manscaped, Otter.ai, Omaze, and Newegg
Contents
Introduction: What this course Covers
In this course Brett Fish & Shane Cicero cover:
Proper Domain Verification
Proper Pixel Installation & Overall Health of the Pixel
Set-up of Advanced Event Measurement (AEM) and how to prioritize your events
Setting up the Conversion API and how to check it for success
Understanding Event Match Quality (EMQ)- what to look for along with tips to improve your EMQ score.
Bonus: Catalog Check-up
Introduction
Section 1:
Domain verification
Pixel Check-up
Advanced Matching and Match Quality
Understanding AEM & Best Practices
Conversions API Check-up
Bonus: Catalog Check-up
In this section Shane walks through the steps to verifying you and your clients' catalogs are up to date and passing the most accurate information possible.
Catalog Check-up
Thank You
Additional Helpful Resources
Facebook Advertising FAQs: iOS14, CAPI, Facebook Sales Channel App, and Apple's ATT App Protocol
Facebook’s Conversions API (CAPI) and How to implement it with your Shopify site
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