Foxwell Digital LLC/AAA Program Part 1: Assessment

  • $297

AAA Program Part 1: Assessment

  • Course
  • 12 Lessons

Why Should I Buy This Course?

Who is it meant for? Is it worth the money?

Watch our video to learn more.

All courses sold by Foxwell Digital have a 100% satisfaction promise. If you don’t find value in this course, we’ll refund your money.

Expected Outcomes

With the Assessment portion of the AAA program, you and your team will be equipped to take your ad accounts to the next level thanks to hours of our unparalleled insights, insider best practices, and helpful tools from the best in the biz.

You'll learn everything you need to know about assessing your ad accounts including reporting, metrics, reporting tools, ready-to-use worksheets, and more.

The AAA program was created to bring junior to mid-level ad buyers into the big leagues. It can serve as a comprehensive, full-team training tool that you don't have to create from scratch. Check out the full AAA: Assessment, Action, Ascension program here.

Topics Covered

Course Outline & Takeaways

  • client goal setting and expectation management
  • meta account assessment and optimization
  • client reporting
  • internal reporting
  • what metrics to focus on to drive sales
  • reporting with third-party tools, including Northbeam and Triple Whale 
  • attribution window choices and decision making
  • why first-party data matters
  • soft reporting metrics
  • hard reporting metrics
  • helping clients figure out what numbers they have to hit
  • custom metrics
  • Google Data Studio / Supermetrics 
  • explaining attribution

Contents

Content

Phase 1: The Customer Assessment
Phase 1: Reporting Overview
Phase 1: Understanding The difference between Hard and Soft Metrics
Phase 1: Reporting Discussion Between Pros
Phase 1: Google Data Studio Supermetrics Reporting

Resources

Resources: Basic Financial Literacy for Clients
Resources: Reporting Worksheet Template One
Resources: MER vs aMER Worksheet
Resources: Advanced Deep Audit of a Meta Account
Resources: Reporting Worksheet Template Two
Resources: Founders Membership Preview: Optimization Walkthrough
Resources For Beginners: How to Optimize Accounts Right Now

Want the full course for FREE? Join the Foxwell Founders!

Join our three person plan (or email andrew@foxwelldigital.com for a custom plan) and get this course included in your membership cost.