Assessment, Action, Ascension

$1,997 or 3 monthly payments of $697

AAA Program: Assessment, Action, Ascension

Course
46 Lessons

Why Should I Buy This Course?

Who is it meant for? Is it worth the money?

Watch our video to learn more.

Expected Outcomes

With the AAA program, you and your team will be equipped to take your ad accounts to the next level thanks to hours of our unparalleled insights, insider best practices, and helpful tools from the best in the biz.

You'll learn everything you need to know from setting client expectations, reporting, financial calculations each client needs to do, along with funnel structure, an incredibly deep creative course, technical requirements for a high-achieving account, how to expand into other top performing channels immediately (TikTok, Performance Max, Email/SMS, and YouTube), and much more.

The AAA program was created to bring junior to mid-level ad buyers into the big leagues. It can serve as a comprehensive, full-team training tool that you don't have to create from scratch.

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Topics Covered

Course Outline & Takeaways

client goal setting and expectation management
meta account assessment and optimization
client reporting
internal reporting
what metrics to focus on to drive sales
reporting with third-party tools, including Northbeam and Triple Whale
attribution window choices and decision making
why first-party data matters
soft reporting metrics
hard reporting metrics
helping clients figure out what numbers they have to hit
custom metrics
Google Data Studio / Supermetrics
explaining attribution
audience structure
prospecting audiences
middle funnel and bottom funnel structure
an ideal remarketing setup
using your catalog properly
finding new customer segments
setting up Meta Shops properly
using Advantage+
landing pages to test
creative sourcing
creative cornerstones
types of creatives needed
creative testing
creative scaling
creative review process
TikTok ads mastery
Performance Max ads mastery
YouTube discussion
email and SMS mastery
checking your pixel
checking your catalog
checking your events
and SO much more!

FAQs

You’ve got questions. We’ve got answers.

What if I'm unsatisfied with the course and want my money back?

We have a 100% satisfaction guarantee. If for any reason you are unsatisfied and/or you purchase this course in error, we will refund your money. We have thousands of satisfied students and clients around the world and our courses do not disappoint. We're confident this course will help you and your team!

What's different about this course than other Foxwell courses?

This course prepares you and/or your team to run ads on Meta, Google, TikTok, and do Email/SMS well in 2022/2023. This course doesn't just focus on scaling or optimization or creative - it covers all of it.

Can this course serve as an internal training tool?

Yes, that's what it's designed for. You don't need to create something new to bring your team up to speed, it's all here for you. And if your team wants ongoing support, join the 3 person membership plan and get this course for $0.

Can I share this course content with others?

No. Unless they've purchased the course themselves, this course cannot be shared, copied, or reproduced without consent. BUT if you are an agency owner and buy it to train your team, that is totally great and this one course can be used to train 2-5 people easily!

What if I run into issues downloading the materials, playing the videos, accessing the course content, etc?

We're always here to help. Email me directly at andrew@foxwelldigital.com and I'll help get things squared away.

Can I get a discount?

You can if you join the Founders Membership! All members get 20% off.

What does this price include?

Not just a course, resources too.

You get 7+ hours of original course content, and everything from audit documents to reporting templates to step-by-step guides. Look at a more detailed list 👇 .

Introduction

Introduction To Assessment, Action & Ascension

How to use this course.mov

Phase One: Assessment

Phase 1: The Customer Assessment

Phase 1: Reporting Overview

Phase 1: Understanding The difference between Hard and Soft Metrics

Phase 1: Reporting Discussion Between Pros

Phase 1: Google Data Studio Supermetrics Reporting

Resources: Basic Financial Literacy for Clients

Resources: Reporting Worksheet Template One

Resources: Reporting Worksheet Template Two

Resources: Founders Membership Preview: Optimization Walkthrough

Resources For Beginners: How to Optimize Accounts Right Now

Resources: Advanced Deep Audit of a Meta Account

Phase Two: Action

Phase 2: Full Funnel Set-up and Targeting Research

Phase 2: Placement Considerations and Technical Notes

Phase 2: How One Agency Thinks About Optimization

Resources: How to set a cost cap bid properly

Resources: Landing Page Inspiration

Resources: Website Teardowns and Audits with Kurt Elster (Interview)

Resources: 17 Quick Wins to Improve Your DTC Landing Page

Phase Three: Creative

Phase 3: Building and Sourcing Creative

Phase 3: Story Boarding, Different Platform Creative Examples and Creative Review

Phase 3: Creative Testing, Analysis and Scaling

Phase 3: Creative Reporting

Resources: How To Set Up A Creative Testing Structure

Resources: How To Get Influencers for UGC, A Playbook (Interview)

Resources: Mini-Masterclass: Why Humans Buy Anything

Resources: Creative Testing & Analysis Map

Resources: TikTok Spark Ads Instructions for Creators

Resources: TikTok Ads Best Practices 2022

Resources: TikTok Ads Safe Zone Template

Resources: IG Reels Ads Safe Zone Template

Resources: IG Stories Ads Safe Zone Template

Phase Four: Diversification

Phase 4: A beginners guide to TikTok Ads with Brad Klein

Phase 4: Google Performance Max and YouTube Ads

Phase 4: Email and SMS Basics

Resources: Google: Affinity Audiences for Brand Advertisers

Resources: TikTok Ads - Best Practices

Resources: TikTok Ads Mastery and Tips, with Cody Plofker

Resources: Google Ads Deep Account Audit - Live Walkthrough

Resources: Performance Max Resources

Phase Five: Tech Checks

Phase 5: Pixel Check-up

Phase 5: Understanding Aggregated Event Measurement (AEM)

Phase 5: Conversion API (CAPI) Check Up

Phase 5: Catalog Set-up.mp4

Resources: Meta Outage Notifications - Slack RSS Feed

Want the course for FREE? Join the Foxwell Founders!

Join our three person plan (or email me andrew@foxwelldigital.com for a custom plan) and get this course included in your membership cost.

$897/mo or $9,867/yr

Foxwell Founders Agency Membership - 3 People (#51414)

Includes 8 additional products

Choose plan